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Dream11 Replaces BYJU’s as Principal Jersey Sponsor for Indian Cricket Teams

Dream11, the popular fantasy gaming platform, is set to replace Ed-Tech giant BYJU’s as the principal jersey sponsor of the Indian cricket teams. While the exact amount of the deal remains undisclosed, it is expected to be lower than the previous agreement.

After the conclusion of the last financial cycle, BYJU’s decided not to continue as the jersey sponsor, prompting the Board of Control for Cricket in India (BCCI) to invite closed bids for a new sponsor. Among the prominent names that submitted their bids, Dream11 emerged as the chosen sponsor.

A source within the BCCI, who wished to remain anonymous, confirmed that Dream11 would be the new jersey sponsor for the Indian cricket team. The official announcement of the deal is expected to be made in the coming days, but certain protocols need to be followed before the formal announcement can be made, according to individuals associated with Dream11.

However, it’s important to note that Real Money Gaming (RMG) companies, including those offering games like Rummy and Poker, were not allowed to participate in the bidding process.

In terms of sponsorship, the amount paid for bilateral fixtures, where the sponsor’s name appears in the middle of the jersey, is three times higher than what is paid for ICC fixtures. In ICC fixtures, the center of the jersey prominently displays the country name, and the sponsor’s logo does not receive the same level of visibility.

Dream11’s entry as the new jersey sponsor brings a fresh wave of excitement to the cricketing fraternity. As a fantasy gaming platform, Dream11 has already gained immense popularity among cricket enthusiasts. Their association with the Indian cricket teams is expected to further enhance their brand value and reach.

The jersey sponsorship of the Indian cricket team is a prestigious opportunity for any company, as it allows them to be associated with one of the most followed and celebrated cricket teams in the world. The jersey serves as a platform for brand visibility and promotion, as millions of fans eagerly watch the matches and support their favorite players.

Dream11’s successful bid reflects their commitment to cricket and their recognition of its massive fan base in India. By securing the jersey sponsorship, they have demonstrated their willingness to invest in the sport and connect with fans on a deeper level.

The sponsorship deal not only benefits Dream11 but also brings financial support to Indian cricket. The funds generated from such agreements play a crucial role in the development and growth of the sport at various levels. It helps in nurturing talent, organizing tournaments, and providing necessary infrastructure.

As cricket continues to evolve as a global sport, such partnerships and sponsorships contribute significantly to its overall progress. The association between Dream11 and the Indian cricket teams signifies the importance of collaborations between sports and corporate entities.

In conclusion, Dream11’s selection as the principal jersey sponsor for the Indian cricket teams marks an exciting chapter in the world of sports sponsorships. The deal represents the growing influence of fantasy gaming platforms and their increasing involvement in the world of cricket. With the new jersey adorned with the Dream11 logo, fans can look forward to witnessing thrilling matches and supporting their favorite players with even more enthusiasm.


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