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Reliance Jio Unveils ‘Jio Bharat’ at Rs 999, Aiming to Convert 25 Crore 2G Users

In a strategic move to expand its customer base, Reliance Jio has launched a new feature phone, ‘Jio Bharat’, priced at a competitive Rs 999. The telecom giant aims to convert 25 crore 2G users to its network with this affordable offering.

 

The ‘Jio Bharat’ phone is part of Reliance Jio’s ambitious plan to penetrate deeper into the Indian telecom market, particularly targeting the vast number of 2G users who are yet to make the transition to more advanced network technologies.

“Jio Bharat is not just a feature phone; it’s a tool for digital empowerment,” said a spokesperson from Reliance Jio. “Our aim is to make digital connectivity and services accessible to the widest possible audience, and Jio Bharat is a significant step in that direction.”

The phone comes with a range of features designed to appeal to users who are new to the digital world. These include easy-to-use interfaces, regional language support, and pre-loaded Jio apps. Despite its low price, the phone does not compromise on quality, offering robust build, good battery life, and a decent camera for basic photography.

Reliance Jio’s move is seen as a direct challenge to other telecom operators who still have a significant number of 2G users. The company’s aggressive pricing strategy is expected to trigger a new wave of competition in the telecom sector.

The launch of Jio Bharat aligns with the Indian government’s vision of a ‘Digital India’, aiming to bridge the digital divide by making internet access and digital services available to every citizen, irrespective of their socio-economic status.

With the introduction of Jio Bharat, Reliance Jio is poised to disrupt the market once again, just as it did when it first entered the telecom sector. The company’s focus on affordability and accessibility could potentially change the dynamics of the Indian telecom industry, ushering in a new era of digital inclusivity.

The ‘Jio Bharat’ phone is available across all Jio stores and online platforms. With its attractive pricing and feature set, it is expected to be a game-changer in the telecom industry, accelerating the transition from 2G to 4G and beyond.

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